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LEGO köper Bricklink

Startat av andli, 26 november 2019 kl. 14:22

Föregående ämne - Nästa ämne

Vad tycker du om att Lego köpet av Bricklink

Toppen, det här är ju hur bra som helst
7 (7.8%)
Meh, vem bryr sig
4 (4.4%)
Skit, det här är ju inte bra
15 (16.7%)
Vi får se, försiktigt positiv/negativ
64 (71.1%)

Antal personer som röstat: 90

andli

Mest osannolika nyheten på länge?

https://lan.lego.com/news/overview/the-lego%C2%AE-group-acquires-bricklink-the-world%E2%80%99s-largest-online-lego%C2%AE-fan-community-and-marketplace-to-strengthen-ties-with-adult-fans-r243

EDIT för historiskt arkiv

Citat från: Sara Skahill

The LEGO® Group acquires BrickLink, the world's largest online LEGO® fan community and marketplace to strengthen ties with adult fans

7 hours ago

Acquisition will strengthen the LEGO® Group's engagement with its growing community of adult fans. 

BILLUND, Denmark, November 26, 2019:  The LEGO® Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world's largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world.  It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju "Jay" Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: "Our adult fans are extremely important to us.  They are passionate, committed and endlessly creative.  We have worked closely with the community for many years and look forward to deepening our collaboration.  We plan to continue to support BrickLink's active marketplace and evolve the digital studio which allows our talented fans to take their creativity to the next level."

Jung-Ju "Jay" Kim, owner of NXMH, said: "It has been a privilege to lead the transformation of BrickLink during the past six years.   I am grateful to the community for being so welcoming, supportive and constructive.  I am constantly amazed by everyone's endless creativity and their love for building.  I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can't wait to see what's next."

The LEGO Group's Chief Marketing Officer, Julia Goldin, said:  "BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences.  We've recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick.  We learned a lot and are keen to explore more ways of working together to create value.  We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform."

The acquisition also includes Sohobricks which makes small batches of building elements.

Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.


About the LEGO Group: 

The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean "Play Well".  Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.

About BrickLink

BrickLink is an online marketplace for LEGO® products and represents a vibrant adult fan community. The website was founded in April 2000 and currently has more than 1 million members. For more information: www.bricklink.com and @bricklink on IG and Twitter.


Read an interview with Julia Goldin, Global Chief Marketing Officer at The LEGO Group with Brickset and the Brothers Brick.

https://brickset.com/article/47293/the-lego-group-acquires-bricklink

https://www.brothers-brick.com/2019/11/26/news-the-lego-group-acquires-bricklink-from-nexon-founder-jay-kim-for-undisclosed-sum-interview-with-lego-cmo-julia-goldin

Edited 4 hours ago by Sara Skahill
I disapprove of what you say, but I will defend to the death your right to say it.


JonKlarstrom

Såg detta.

Vad tror ni det kommer innebära? Rent praktiskt då. Hålla koll på de som köper mycket eller de som säljer mycket? Eller båda?
Kanske bättre uppbyggt register och gränssnitt som kramar om legos egna försäljningar?

Är för ny för att kunna göra vettig tankesnurra runt detta så upplys mig gärna med spekulationer mer eller mindre kvalificerade.
Är inte ett dugg fyndig idag.

fork

Då kanske LEGO öppnar egen BL butik  ;D

pareriksson

Ska bli intressant att se om / hur detta påverkar positioneringen av PaB och B&P... Likaså LDD vs stud.io.

dalle

Vill TLG få kontroll på denna handelsplats månne.
Kommer detta innebära försvårande regler för de som tar ut svängarna för mycket i TLGs ögon.

pareriksson

Citat
Will this have any impact on BrickLink's independence?
Yes, and no. BrickLink will no longer be an "unofficial" marketplace and will need to be conscious of the fact that it is representing the LEGO brand in a much more direct way than before. However, BrickLink's target audience (AFOLs) will remain unchanged, and the BrickLink brand itself will remain intact.
Hmmm...

pareriksson

Citat
Julia Goldin:
That is a very good question. I think that our vision is that we would want to stay, from BrickLink, with the vision that Dan the original founder had, which is, this is really about LEGO and this is about LEGO elements. From that perspective, you would not see BrickArms and guns and things that are potentially particularly connected to things like warfare and violence, which is something that we decided as the LEGO Group we would never support. Those kinds of things we would not want to see on the platform.
Bye bye Brickarms... Bye bye MOCs med militärt tema?

https://www.brothers-brick.com/2019/11/26/news-the-lego-group-acquires-bricklink-from-nexon-founder-jay-kim-for-undisclosed-sum-interview-with-lego-cmo-julia-goldin/?fbclid=IwAR23JN773NnY4LOz8LMEe2luOwMvSS5_a5TXMmLeINYKndX6yxPO8kc_rFg

Magnus den store

Citat från: pareriksson skrivet 26 november 2019 kl. 15:20
Bye bye Brickarms... Bye bye MOCs med militärt tema?

Jag utgår ifrån (utan att ha läst hela intervjun) att inte bara Brick Arms ryker, utan mycket annat på custom-avdelningen.
Pluppsala finns även på Flickr. Välkommen!

mechamike

Bye bye stulet Lego från fabrik sålt billigt via tex CZ/HU bricklinkbutiker.
?

byStfn

Citat från: mechamike skrivet 26 november 2019 kl. 15:44
Bye bye stulet Lego från fabrik sålt billigt via tex CZ/HU bricklinkbutiker.

Fast det är väl bra :)

mechamike

Citat från: byStfn skrivet 26 november 2019 kl. 15:47
Citat från: mechamike skrivet 26 november 2019 kl. 15:44
Bye bye stulet Lego från fabrik sålt billigt via tex CZ/HU bricklinkbutiker.

Fast det är väl bra :)

Ja.. och jag tycker faktiskt att det ska bli bra att de kastar ut allt annat krafs som inte är Lego... jag kan stå ut med att inte kunna köpa militära MOC's.. jag bygger ju dom hellre själv..
?

Etzel

Jag är inte orolig över detta. Det känns bra med lite mer ordning på bricklink vad gäller tredjepartsbitar och bitar med tveksamt ursprung. Sedan får vi väl se vad som kan hända i framtiden, men jag tvivlar på att mycket kommer att ändras på.

Myko

De flesta custom-tillverkare säljer väl direkt så det är inte så att det inte går att få tag i.

Andrahandsmarknaden för custombitar hamnar väl på ebay istället.

AndersI

Finns det något historiskt exempel på hur en andrahandsmarknad, kontrollerad av förstahandsproducenten, har överlevt någon längre tid?

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